Virat Kohli just loves to rewrite history. On the field, he simply is the greatest batsman of this era. Off the field too, he is creating new records with his global brand value and popularity.
Going by the latest numbers, Kohli is giving stiff competition to none other than Bollywood superstar Shah rukh Khan in terms of brand value. He is now only second to Shah Rukh. Kohli saw his worth go up after he took over the reigns from MS Dhoni in all three formats.
As per a 2016 report on celebrity brands, Kohli’s brand value stands at $92 million. While, Shah Rukh Khan’s worth is a whopping $131 million. However, if Kohli’s trend continues then it might not be long before King Kohli overtakes the King of Bollywood.
Currently, Kohli endorses major brands like Pepsi, Audi, Vicks, Boost, Tissot, Herbalife, Colgate, USL, TVS, Smaash, Nitesh Estates.
