The Seven Network and Fox Sports will broadcast the Australian summer of cricket for the next six years after signing a deal with Cricket Australia worth $1.182 billion. Seven will broadcast all men’s Test matches and all Commonwealth Bank women’s internationals.
The deal represents the first time that all women’s international matches are guaranteed to be shown on free-to-air television.
“What we are particularly proud of in this partnership is the focus on extending our broadcast coverage of women’s matches,” said Cricket Australia CEO James Sutherland.
“Our partners are key to inspiring more women and girls to pick up a bat and ball. If more elite content is accessible to fans be it on TV or through their mobile devices, we’re helping tap into new audiences to attract them to the sport.”
The deal also includes a new digital partnership between Fox Sports and Cricket Network, which guarantees Cricket Australia’s digital channels will continue to carry on-demand highlights of all cricket played in Australia. Fox Sports will also have digital rights for its platforms.
