Pakistan Cricket Board (PCB) has managed to finally find the main sponsor for their team ahead of the Test series against England. PCB was on the verge of facing embarrassment as the board was struggling to find new sponsors for the side after their deal with Pepsi got expired a few months back. However, no brands barring Pepsi showed interest in becoming Pakistan cricket team’s main sponsor.
Pakistan cricket team which is currently in England, preparing for their upcoming Test series against England, was likely to play the series without any main sponsor. However, PCB seems to have acted fast to avoid that scenario and agreed to renew their deal for another year with Pepsi despite being offered lesser money than their last contract.
Pepsi will become Pakistan team’s main sponsor till June 31 2021. Pepsi has been sponsoring Pakistan team for over two decades now and the Pakistan Cricket Board Commercial Director Babar Hamid thanked the brand for once again extending their partnership.
“Pepsi has been our valued partner since the 1990s, during which period we have shared great on-field memories and we look forward to that continuing over the next 12-months. This extension of the partnership not only reflects our relationship and understanding with Pepsi, but also indicates the value that they place on the profile and visibility that sponsoring the Pakistan men’s national cricket team brings,” said Hamid.
