The BCCI this year will earn little over Rs 1,000 crore from the Indian Premier League (IPL 2022) central sponsorships.
This will be record sponsorship revenue generated by BCCI till date in 15 seasons of IPL. The BCCI this year has signed a new title sponsor in the form of Tata and also two new associate sponsors.
The IPL GC recently announced new deals with RuPay and Swiggy Instamart as central sponsors for IPL. The board for the first time has filled all NINE sponsorship slots for the season, the report said.
The IPL GC recently announced new deals with RuPay and Swiggy Instamart as new central sponsors for IPL. The board now has 9 top brands on board for IPL and all slots for sponsorships are filled.
According to available information, the deal with RuPay & Swiggy is in a range of Rs 48-50 crore per year.
The second gain for the BCCI is coming in from the title sponsorship deal. Though the Tata group is paying Rs 335 crore which is less than what Vivo was paying – but still the BCCI will earn almost 30-40 per cent more.
