Over the years, Virat Kohli has cultivated a brand for himself through his batting exploits and never-say-die attitude on the field. But according to a report in the Times of India, Kohli’s brand valuation saw a massive fall from around $238 million in 2020 to $186 million in 2021.
Loss of captaincy of all three formats of the game can be one of the factors for the depletion of Kohli’s brand value. It is worth mentioning that despite a significant dip of $52 million in brand value, Kohli remains the top celebrity endorser of the country for the fifth year in a row.
MS Dhoni on the other hand saw his valuation rise to $61 million. The World Cup winning captain had a great IPL last year. Dhoni led the Chennai Super Kings to their fourth title in October 2021. Bollywood stars Ranveer Singh ($158 million) and Akshay Kumar ($140 million) occupy the third and fourth positions respectively on the list of top celebrity brand endorsers in India.
