Cricket Australia signed a four-year deal with a new shirt sponsor today, seemingly unperturbed by the ball-tampering scandal that badly damaged the sport’s reputation. The scandal resulted the axing of three national players Steve Smith, David Warner and Cameron Bancroft from team.
Alinta Energy will become the principal partner of the men’s team in all three formats of the game, securing branding rights to have its name on shirts for all international cricket played in Australia.
They replace Qantas Airways, although the national carrier remains a key sponsor and will continue to be the shirt partner for overseas tours.
Alinta chief Jeff Dimery said Australian cricket was “an institution that will continue to engage and inspire us” “We’re proud to be backing the sport from the community to elite level for the next four years,” he added.
