The combined bid for both IPL’s digital and TV media rights has exceeded Rs 40,000 crore mark, according to various sources.
The e-auction began on Sunday which will take place for two days where the Board is selling the media rights for the tournament beginning 2023 to 2027. There are four specific packages in which e-auction are being conducted for 74 games per season with a provision of increasing the number of matches to 94 in the final two years.
The auction is divided into four packages. The package A is exclusive for TV for the Indian subcontinent while package B is for digital only grouping for the same region. Package C is for selected games in each season while Package D is for all games combined – TV and digital rights – for overseas markets.
Earlier on Saturday, PTI reported that Amazon had pulled out of the auction race, leaving the field to its rivals which include Walt Disney Co., owners of the Disney-Star and Indian business tycoon Mukesh Ambani’s Reliance Industries Ltd. through Viacom18/Reliance.
