As Team India gears up for the first Test series against West Indies, the Board of Control of Cricket (BCCI) on Saturday announced the change in the Indian cricket team’s lead sponsor. The fantasy gaming platform Dream11 has replaced the ed-tech platform Byju as the next lead sponsor for Team India. The change in lead sponsor comes ahead of crucial Test series against West Indies which will be the first task for Team India in the ICC World Test Championship 2023-25 cycle.
The amount of the sponsorship was not revealed officially by PTI sources claimed that it was less than the previous deal. The term of the contract is three years.
BCCI President Roger Binny released a statement and congratulated Dream11 for becoming the lead sponsor for Team India. The fantasy gaming platform was already serving as the official sponsor for the Indian cricket team.
“I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength,” BCCI President said in a statement.
Byju had withdrawn as the sponsor after the completion of the last financial cycle, prompting the Board of Control for Cricket in India (BCCI) to invite sealed bids for a new sponsor.
